Ikea Wants You To Stop Throwing Away Your Ikea Furniture
Where does an Ikea product go when it approaches the end of its useful life? Maybe Craigslist, or the annual yard sale, or—for the optimistic or guilt-ridden—a storage unit. Probably the worst option of all? The landfill. But Steve Howard, the Scandinavian company’s chief sustainability officer, believes in a future where Ikea furniture never really dies at all. Instead, it gets reincarnated.