US introduces new privacy bill to ban targeted advertising on digital platforms
The US has unveiled a new privacy bill that would ban targeted advertising on digital platforms by social media giants like Meta (formerly Facebook), Google and others. The bill allows users to sue platforms like Facebook and Google if they break the law, granting up to $5,000 in relief per violation. Titled 'The Banning Surveillance Advertising Act', the bill seeks to limit the ways that Big Tech serve ads to their users.
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