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Questioning the “Red Gold Menace” theory of WoW economics. When I started playing World of Warcraft in 2004, it was the heyday of the Chinese gold farmer. Figuring out who was a gold farmer, and discussion over whether (and if so, exactly how) they were ruining the game, was parlour chatter in guilds across the game, from server to server. In an odd precursor to the kind of received wisdom surrounding the Great Recession, inflation was the oft-cited reason the “server economy sucked”.