5 years ago
2
Procter and Gamble wants to trademark ‘LOL,’ ‘WTF’ and other millennial-friendly acronyms
Procter and Gamble wants to trademark three-letter acronyms including 'LOL' and 'WTF' to use in an unlikely category: dishwashing detergents and soap. P&G, owner of brands such as Febreze, Tide and Mr Clean, has applied to the U.S. Patent and Trademark Office to use 'LOL' (which stands for Laughing Out Loud), 'WTF' (What The F---), 'NBD' (No Big Deal) and 'FML' (F--- My Life).
Continue Reading https://www.cnbc.com
Join the Discussion
So taking possession of freely used millennial nomenclature is a way of endearing that generation to products? WTF are they thinking?
What makes you think they are thinking at all? Advertisers are such stupid curry stains.