Netflix's 'Strong Black Lead' Marketing Team Shows the Power (and Business Benefit) of Amplifying Black Voices
On June 28, 3.7 million people watched as the BET Awards went virtual amid not only the COVID-19 pandemic but also uprisings for racial justice happening daily across the country. The show (largely) successfully closed in around a tagline — "Our culture can't be canceled" — and struck a harmonious balance between the gravitas of the Movement for Black Lives and the need for celebratory entertainment.
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