5 years ago
5 things I've learned about the power of influencer-hosted webinars
When your startup doesn’t have an audience yet, creating content can be frustrating. Many formats, like in-depth blog posts or YouTube videos, don’t get seen until promotion takes off – if it takes off. Take a piece of “skyscraper content,” for example. You’ll need to put in hours and hours of effort to create the content. But no matter how good the result in, you still need to put in just as much time finding people to read it. But what if you could gain an audience before your content is published?
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