Why I Would Be Happy if Professional Blogs Died Tomorrow

Professional blogs are boring. They replicate mass media. They don’t bring any fresh ideas to the table. They take middle-of-the-road positions on everything. They focus on churning out content, not for its intrinsic value but for clicks (for revenue) They outsource their content at very little cost (guest posts or ghostwriters). They refrain from controversial positions in fear of losing their audience. And often, their success was simply built on being the first to leverage some marketing strategy (which is perfectly reasonable and not bad at all).

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