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New study sheds light on how and why being hard-to-get can make you seem more desirable
Reciprocation of attraction — people’s tendency to like those who like them — may encourage the initiation of relationships with targets of interest. Immediately reciprocating another person’s expression of liking, however, may not be the most effective strategy for attracting mates. Indeed, people who are too easy to attract may be perceived as more desperate and thus as less valuable and appealing than those who do not make their romantic interest apparent right away.