Is annotating rap lyrics the future of media? Some rich guys think so.
Genius is a company with a mission to "annotate the world." Previously known as Rap Genius and before that Rap Exegesis, it began as a site that allowed fans of rap music to attach explanatory comments to lines in their favorite songs. In the last couple of years, the site has expanded, first to other genres of music, then to texts of all kinds. Today it looks like this:
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