5 years ago
The Story Behind That IKEA Photo of Amsterdam
VILSHULT is an IKEA ready-to-hang photo of Amsterdam that has been sold over 427,000 times. After many of my friends asked me why I bought such a “mediocre” photo for my living room, I decided to find out how this photo was made and how it ended up on IKEA’s shelves and in almost half a million households. What I learned was fascinating.
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