At $3500, Apple sets huge expectations with Vision Pro. But does it deliver? And what’s it really like to own and use? Read our in-depth Apple Vision Pro hardware & software review here:

The Information's Wayne Ma today reiterated several features that Apple apparently developed but did not announce for the Vision Pro at WWDC earlier this month, including various fitness and wellness apps, full-body tracking, and more.

Apple stock rose over 1.5% Monday to close at $183.79 per share, which is the all-time-high share price for the company.

The iPhone maker is making a bold bet that it can redefine the niche category of virtual reality with its $3,500 goggles.

After a roughly 30 minute demo that ran through the major features that are yet ready to test I came away convinced that Apple has delivered nothing less than a genuine leapfrog in capability and execution of XR — or mixed reality with its new Apple Vision Pro.

Did you even know, before you opened this post, that today, Apple is launching another massive new product?

Meta will share more about it at Connect in September.

The metaverse has the potential to revolutionize e-commerce by providing immersive shopping experiences, enabling virtual marketplaces, fostering social commerce, enhancing personalization, and promoting cross-platform integration. Embracing this convergence of the metaverse and e-commerce opens up new avenues for businesses to engage customers, drive sales, and create innovative digital experiences. As the metaverse continues to evolve, e-commerce businesses that adapt and embrace this technology-driven landscape will be well-positioned to thrive in the future of online commerce.

Meta is waging its latest round of layoffs on Wednesday, estimated to impact about 6,000 people. These cuts are part of the company’s so-called “Year of Efficiency,” in which Meta is being massively restructured to save money and flatten the organization structure.

It seems that no matter how much money Meta's Reality Labs unit loses, Mark Zuckerberg refuses to give up on the company's metaverse ambitions. In its first-quarter earnings report, Meta said Reality Labs, responsible for its metaverse-related tech, recorded a $3.99 billion operating loss. The latest figure means that since 2020, the division has lost a massive $30 billion.

Meta CEO Mark Zuckerberg has made it clear that he isn't changing the company's name to include the letters A.I. anytime soon. During Meta's quarterly earnings conference call on Wednesday, Zuckerberg took aim at recent headlines that suggested the company is abandoning its ambitions to create a digital world, or "metaverse," so that it could focus instead on the A.I. craze sweeping over Silicon Valley.

A new report says that a tester with inside, hands-on experience using Apple's upcoming virtual reality headset has gone from being underwhelmed by the experience to "blown away" by the new device. In June, Apple is expected to debut a mixed-reality headset at its annual developer's conference, WWDC 2023. You've been hearing about the headset for years, which is now expected to debut in just a few short weeks.

I previously said that PSVR 2 was the wrong device, releasing at the wrong time, at the wrong price. Now, a month after launch, early indicators appear to be reinforcing those notions.

Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone reportedly marks an unprecedented level of concern about a new Apple product inside the company, in stark contrast to previous product launches that were pursued with single-mindedness and enthusiasm.

Meta, the self-styled "metaverse company" formerly known as Facebook, has taken on a novel role de-hyping the virtual world technology its founder bet the farm on just a few short years ago...

The expected 2023 launch of the Apple VR headset was an executive decision against the advice of the company's industrial design team, a report claims, with the latter preferring to wait until it could release AR glasses.

From private beaches and crackling bonfires to stars that hold the recordings of fleeting thoughts, virtual reality is being used in combination with psychedelic therapy.

Bigscreen has unveiled its first VR headset, and it's billed as the smallest ever

Over 100 games are in development for PSVR2, but they might not get physical releases.

Meta's investment into its vision of a VR-connected future for social media remains colossal.