With $30 Million More in Hand, IFTTT Looks to the Internet of Things
One ambitious start-up wants to reroute the plumbing of the consumer Internet. Now it has the money to try to make it happen. The start-up, called IFTTT (pronounced like “gift” without the “g”), announced on Thursday it had raised $30 million in funding, its largest round yet, from the venture capital firms Norwest Venture Partners and Andreessen Horowitz.
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