We Should Use Brands, Not Love Them
When I was an editorial staff writer at BuzzFeed, I wrote a post called “15 Things That Diet Coke Addicts Don’t Want to Hear About Anymore,” wherein I defiantly accepted the health risks of excessive Diet Coke drinking and only half-jokingly pledged allegiance to the beverage over my own family. While I should have recognized my deranged and pathological attachment to the toxic stuff, I focused more on the 778,000+ views and 23,000+ Facebook shares it got and...
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