The Psychology of Doubling Down
You’ve seen it before: A friend, acquaintance, coworker or random high school friend posts on social media about chemtrails or dubious science on global warming or a side-eye questioning of whether the pay gap is real. Commenters or friends rush in to question the faulty thinking—but instead of examining what’s being said and rejiggering their worldview, the original poster doubles down, pivoting to any other argument that solidifies their original point. What’s behind the double-down, and why is it so hard to resist?
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