Madonna cofounded a startup that manufactures viral dance trends — and 'Whip/Nae Nae' was its first monster hit
The song "Watch Me (Whip/Nae Nae)" was an unstoppable force in pop culture in 2015. Silentó's maniacally catchy track not only cracked YouTube's 10 most watched music videos of the year, but also became a runaway dance phenomenon. The dance spawned thousands of imitators who served to amplify the effect of the official video's 622 million — and counting — views. A video of toddler Heaven King dancing to the song was named YouTube's most viral video of the year.
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