How The Wire Teaches Us What Went Wrong at Microsoft
Last week, Microsoft CEO Steve Ballmer issued a vast formal memo setting out “a far-reaching realignment of the company,” one that would bring together its “silo” divisions to create “serious fun so intense and delightful that [it] will blur the line between reality and fantasy.” Despite the hyperbolized doublespeak, the go-to cliché for a corporate reorg of this type is “rearranging the deck chairs on the Titanic.”
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