The indie games are too damn cheap
An average indie title these days is priced $8.72 on Steam. During the last Summer Sale the price went down to the mind-boggling $4.63 and yet the average sales are at their lowest at 21,000 copies. Small indie titles usually have a smaller audience save for a few outliers. The problem with our approach is that people seem to normalize extremely successful breakout hits while assuming everything that didn’t sell north of a million copies is a complete failure.
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