Facebook Use Has Been Steadily Dropping Since the 2016 US Election, According to SimilarWeb Data
Last week I noted that Facebook use sharply dropped after the Cambridge Analytica scandal, according to SimilarWeb, but as it turns out, the downward trend started even earlier -- specifically, right around the US Presidential election, in November 2016. (See above.) Since then, total monthly visits to Facebook in the US (both on the web and through the mobile app) have fallen from around 8 billion/month to what it is now, about 5 billion/month -- a loss of some 3 billion visits.
Continue Reading http://nwn.blogs.com
Join the Discussion