Why Mark Zuckerberg's Writing Style Erodes Our Trust in Facebook

Earlier this week, in a post he wrote on Facebook to celebrate his company's 15th birthday, Mark Zuckerberg raised the ire of Facebook's critics yet again. Authors, journalists, researchers, and academics from across the internet pilloried Zuckerberg for his tone, his use of jargon, and his attempts to “deflect” attention from the societal problems Facebook has caused over the last decade and a half. The truth is that when appealing to a group of people through writing, the intentions or context of your words do not always matter as much as how they are perceived.

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