6 years ago
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Japanese consumers increasingly face stealth price hikes via 'shrinkflation'
In Japan, a phenomenon known as “shrinkflation” — an important economic countermeasure against inflation for businesses — has been catching the attention of consumers. The term, coined by American economist Pippa Malmgren, describes what happens when manufacturers have to contend with higher costs but don’t want to increase the prices of their products. What they do instead is decrease the size or amount of the product while maintaining a steady price.
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And here in the US we saw the price go up and the product size goes down too, it's a flaw in allowing just a few companies to produce most food products, while not a monopoly it's insane how so few companies own so many brands.