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Just a few years ago, the Kindle was being blamed for the death of the traditional book. Literary analysts circled the publishing and sales figures of giant and independent publishing houses alike, looking to confirm the trend so many expected. Yet the last few years have seen a reversal of fortune for e-books – showing quite a dramatic reversal of fortunes, with sales of ebooks plunging by over 20% since 2016, while sales of physical books increase.