Why Toyota is doubling down on hydrogen fuel cell vehicles for its future
When Ontario Premier Doug Ford cancelled the province’s incentives for consumers who bought electric vehicles in July, executives at Toyota Canada weren’t upset. “I wasn’t a big fan of the incentives,” vice-president of corporate strategy Stephen Beatty said in an interview with the Financial Post. “If you build up consumer demand solely based on how many thousands of dollars the government can give you to encourage you to buy a car, that to me doesn’t sound like a terribly sustainable business model.”
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