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When Facebook was founded, in 2004, the company had few codified rules about what was allowed on the platform and what was not. Charlotte Willner joined three years later, as one of the company’s first employees to moderate content on the site. At the time, she said, the written guidelines were about a page long; around the office, they were often summarized as, “If something makes you feel bad in your gut, take it down.” Her husband, Dave, was hired the following year, becoming one of twelve full-time content moderators.