9 years ago
The Other Red Bull
Almost every venue in north Brooklyn now stocks an exotic-looking bottled beverage with a mysterious gaucho on its label. Peter Meehan, editor of food magazine Lucky Peach, tweeted a picture of it ten days before pop star Sky Ferreira Instagrammed the label, calling it “THE BEST THING TO COME TO THE USA SINCE THE BEATLES.” A recent issue of Bon Appétit gave it a short blurb, quoting a translation of the label’s cheeky copy: “One gets used to it.”
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