Smokeless cigarettes not as harmless as claimed, study says
The new “heat not burn” smokeless cigarette devices are not as harmless as their manufacturer claims, according to a new study. iQOS – which stands for “I quit original smoking” – is made by Philip Morris International, best known as the manufacturer of Marlboro cigarettes. PMI, the biggest tobacco company in the world, says its future is “smoke-free”, and it is investing in heated tobacco products, such as iQOS, and e-cigarettes, both of which it says are safer options.
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