6 years ago
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A Million Squandered: The “Million Dollar Homepage” as a Decaying Digital Artifact
In 2005, British student Alex Tew had a million-dollar idea. He launched www.MillionDollarHomepage.com, a website that presented initial visitors with nothing but a 1000×1000 canvas of blank pixels. At the cost of $1/pixel, visitors could permanently claim 10×10 blocks of pixels and populate them however they’d like. Pixel blocks could also be embedded with URLs and tooltip text of the buyer’s choosing.
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https://lil.law.harvard.edu
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I remember thinking how genius this was back then. Although it all happened because of the hype it generated.