8 years ago
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Uber’s No-Holds-Barred Expansion Strategy Fizzles in Germany
Uber is rapidly expanding its ride-hailing operations across the globe. But here in this city of 690,000 — slightly less than the population of San Francisco, Uber’s hometown — the company recently did something unusual: It retreated. In early November, Uber shut its small office in Frankfurt’s centuries-old city center after just 18 months of operation, mothballing the online platform that had let people in the city hail rides through a smartphone app.
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Cabs in Germany are a lot nicer and cleaner than in the states. Plus they already have a universal taxi app.