Promise-based management: Crafting and measuring commitments that matter

Promises are personal. They build trust. When a person makes a promise they usually feel a social commitment to stay true to their promises, especially if they are being held accountable. If you promise a friend you’ll take care of their pet while they are on vacation and you ignore the responsibility, you damage your friendship and perhaps even your reputation. Similarly, if you make a promise to your colleague that you’ll deliver training resources to a client by Friday and you fall short, you’ll probably feel disappointed in yourself and now you have to answer to your boss and face potential consequences.

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