New labelling helps UK shoppers avoid plastic packaging
Iceland is among the first supermarkets to introduce the new ‘trust mark’ that shows shoppers which food packaging has no hidden plastic in it. A new plastic-free “trust mark” is being introduced today, allowing shoppers to see at a glance whether products use plastic in their packaging. The label will be prominently displayed on food and drink products, making it easier for consumers to choose greener alternatives. UK supermarket Iceland and Dutch supermarket chain Ekoplaza - which introduced plastic-free aisles earlier this year – will start using the new labelling, alongside Teapigs teabags, but campaigners hope others will follow suit.