8 years ago
Fitbit’s new wearable is a fitness watch called Blaze
How do you compete in a growing smartwatch market without making a smartwatch? You make a dedicated fitness watch, one with smart notifications, but without all of the third-party app complications that come with a full-featured smartwatch. At least, that’s what Fitbit’s strategy seems to be; last year, it added the giant Surge watch to its stable of popular, lightweight activity trackers.
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