5 years ago
Ants, Like People, Prefer Things for which They’ve Had to Work Hard
We tend to overvalue things for which we have worked hard. That hand-made cabinet is super special, even if it doesn’t quite close properly. This pattern, often termed “the IKEA effect,” can be explained by the fact that we dislike the idea that something we put effort into isn’t very good, by our increased emotional attachment to the product, or by other complex thought processes.
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