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Facebook's attempt to 'depressurize' Instagram is over. Now, hiding likes will be a 'matter of personal choice.'
After years of talking about it, Facebook officially released its likes-hiding option on Facebook and Instagram. Users of both apps can choose to hide the number of likes and reactions for their own posts or others on their feeds. Let's focus on Insta. Head of Instagram Adam Mosseri said that the hiding likes option was first created to "depressurize the experience" on the platform. But after a bunch of testing, Instagram found that user wellbeing and app usage didn't change when likes were removed.