5 years ago
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As scandals mount, advertisers begin to question Facebook's value
Facebook has suffered a near non-stop drip of bad news in 2018, and with each event advertisers have barely uttered a peep while continuing to spend. But this week, with yet another revelation about the company's past data practices, one agency chief finally said enough is enough, while other ad agency senior executives say they are questioning how much consumers continue to trust Facebook and whether advertisements on the social network continue to be effective.
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I've never seen much if any value in Facebook as a platform to advertise on.