Cannabis May Pose a 'Long-Term Risk' to the Alcohol Industry

The legal marijuana industry could emerge to become one of the biggest threats to the multi-billion dollar beverage alcohol business, according to a new report from a top analytical firm. The IWSR, the leading source of data and intelligence on the alcoholic beverage market, in conjunction with and BDS Analytics, says a growing number of consumers, especially millennials, are showing a preferences to consume both booze and buds, versus older generations which tend to stick with just one. That could cut into long-term loyalty efforts by beverage makers, especially those in the beer and spirits fields.

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