11 years ago
1
Retailers are turning to in-store customer tracking to combat Amazon, and that's a big mistake
To battle Amazon, brick-and-mortar retailers are leveraging the power of data. Big retailers as old as Nordstrom and as young as Warby Parker have turned to in-store tracking to figure out just about everything about their customers — including their sex, age, and where they spend the most time while visiting.
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Well they're all getting creamed by Amazon, so they have to try new strategies. Amazon and co have a huge advantage by 1. being online meaning no retail locations to have to pay massive money for, 2. open 24/7 online, and 3. don't have to charge taxes.