10 years ago
How a Gawker Editor Picks the 'Viral' Content Readers Can't Resist Sharing
Neetzan Zimmerman doesn't like to be called a machine. That word implies something cold and inhuman about how he works, and Mr. Zimmerman believes that what makes him so good at his job is precisely the opposite sensibility: Unlike a computer, he understands the emotions that might compel a human being to click on something online.
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