11 years ago
America's artificial heartland: The actual back end of America
Every time you set foot in a Whole Foods store, you are stepping into one of the most carefully designed consumer experiences on the planet. Produce is stacked into black bins in order to accentuate its colour and freshness. Sale items peek out from custom-made crates, distressed to look as though they’ve just fallen off a farmer’s truck. Every detail in the store, from the font on a sign to a countertop’s wood finish, is designed to make you feel like you’re in a country market.
Continue Reading
http://www.aeonmagazine.com
Join the Discussion