9 years ago
When Exxon Wanted to Be the Next Apple
This weekend is the anniversary of the release of the Apple IIc, the company's fourth personal computer iteration and its first attempt at creating a portable computer. In 1981, Apple's leading competitor in the world of consumer ("novice") computer users was IBM, but the market was about to experience a deluge of also-rans and other silent partners in PC history, including the multinational descendant of Standard Oil, Exxon.
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