8 years ago
BMW to launch car-sharing service in U.S.
BMW AG, the German luxury car maker, is launching a car-sharing service in Seattle, Wash., and plans to roll it out eventually to other major U.S. cities, the company said on Friday. The service, to be called ReachNow, illustrates how car companies are expanding their business from manufacturers of automobiles to providers of auto-related services. ReachNow will launch in Seattle later this year, tapping the car-sharing trend in which a growing number of people...
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