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It is sad that they feel they have to keep a certain image even if it affects their game. Maybe someday we can move past looks and just value the players for who they are.
That was my first thought too. I guess society is still imposing a certain behavior on us, even if we are aware of it and decided against it. In case of professional athletes they just have to do what they need to do to get to top tier performance, but sounds like they're still applying the imposed social rules on themselves.
Hm, don't know if that makes much sense. I blame it on not being a native english speaker. :)