7 years ago
Uber Fares Will Soon Be Based On How Much Uber Thinks You’re Willing To Pay
If you’ve ever hailed an Uber ride and thought afterward that you paid a lot less than you should have, those days may soon be over. The company’s latest change to its pricing model will offer you a rate that isn’t based purely on time and distance, but on what Uber’s computers think you’ll be willing to pay. Uber executives revealed the “route-based pricing” system in an interview with Bloomberg today, noting that the currently-being-tested fare-setting system will be used in the 14 cities where Uber carpooling service is available.
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