2 years ago
China hires western TikTokers to polish its image during 2022 Winter Olympics
An army of western social media influencers, each with hundreds of thousands of followers on TikTok, Instagram or Twitch, is set to spread positive stories about China throughout next month’s Winter Olympics. Concerned about the international backlash against the Beijing Games amid a wave of diplomatic boycotts, the government has hired western PR professionals to spread an alternative narrative through social media.
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https://www.theguardian.com
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