Snowy roads are scary

When you think of advertisements for cars and tires, you’re reminded of those generic expansive landscape photography commercials, with a scenic setting, zero traffic and an Enya soundtrack in the background.

Not so if you’re Autoway, a Japanese tire company who decided to highlight how good their tyres can be using the forces of the supernatural. With some seriously shocking results.

They’re not the first, earlier this year a terrifying tea advert went viral featuring all manner of serial killers and ghastly ghouls. But unlike that particular commercial, Autoway’s actually comes with a legitimate advisory warning, so if you’re of the faint of heart, you might want to reconsider watching.

For the rest of us, it might be a good idea to sleep with the light on tonight…..