11 years ago
5 Takeaways From Google's Universal Analytics Announcement
Google is rolling out a new free tool called Universal Analytics. Universal Analytics replaces the older analytics on all new Google websites, and can be easily added to old websites. Universal Analytics' selling point is the ability to track a huge variety of data from any platform imaginable. By processing data like usernames, phone calls, and purchasing history, Universal Analytics can compile reports on each individual customer.
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