9 years ago
The Life of a Content Asset: Tracking Real ROI
It is a fact that content marketers struggle to determine ROI of a single content asset—how well is it really performing and is it contributing to revenue and closed deals? I recently tracked the ROI of one of our most successful content assets of 2014. Here's what ROI metrics you should be tracking and what I found.
Continue Reading
http://blog.marketo.com
Join the Discussion