9 years ago
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Online Stores Change Prices Depending on How You Shop. Here’s How
You get the same sneaking suspicion every time you book a hotel or rent a car online: With each search, it seems the prices change, and you can’t help but wonder if sites are changing prices for you in particular. Well, they are—at least in some ways. A team of researchers at Northeastern University recently analyzed how e-commerce sites tailor prices to specific shoppers based on their digital habits and demographics, such as their ZIP code.
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