8 years ago
Why Yahoo Couldn’t Adapt to the Smartphone Era
Soon after Marissa Mayer became the C.E.O. of Yahoo, in 2012, she looked up a list of the most popular activities that people did with their phones. Yahoo’s mobile business barely existed at the time, generating so little revenue that the company didn’t even report the amount in financial filings. When Mayer read the list, though, she was buoyed. Besides habits like talking and texting, which were services that cell-phone carriers...
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