6 years ago
Fiat's U.S. Decline Continues Apace, but Somebody Please Put the Brand on Canadian Milk Cartons
If the Fiat brand was a human being, it was last spotted in the parking lot of a local bank. Police are now scouring the woods. Launched with adequate, if not great, fanfare as a newly Italianized Chrysler powered out of the recession, the Fiat brand failed to put down roots in the American marketplace, with the automaker’s next five-year plan showing it as an afterthought with an uncertain future.
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