Over 39 Million Americans Are Planning to Cancel Cable TV As Cord Cutting is Set to See Explosive Growth in 2019
This week UBS released their latest survey looking at the current state of TV consumption. In it, we get more bad news for the cable TV industry. According to UBS, 20% of Americans plan to cut the cord in the next 12 months from the time the survey was taken. This works out to be over 39 million Americans actively planning on cutting the cord. (According to Variety, there were over 196,300,000 pay TV subscribers at the end of 2017.)
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