6 years ago
Americans won't pay to win a video game — but Chinese gamers will
While video gamers in the West might frown at the idea of paying to get an upper hand in games, many of their Chinese counterparts find the practice perfectly acceptable. Video game companies will want to take notice of that difference. Such cultural elements influence how companies can make money in the increasingly competitive — but increasingly lucrative — industry, said Tom Wijman, a consultant with market research firm Newzoo.
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